Marketing Initiatives was founded in 1988 by Ian Jamieson and Lance Blockley. The mission of the firm is to apply consulting rigor and analytical skills to clients' needs for marketing strategy development. By adopting a market and customer perspective in our work we assist our clients to gain competitive advantage with business strategies that are both innovative and market driven. Unlike many marketing based consultancies we focus on the bottom line profit impact of our clients' strategic marketing decisions.

The firm comprises a team of specialist marketing and business strategy consultants based in Sydney, Australia. Each of our consultants combines academic qualifications in business and related disciplines, with real-world business experience in both major corporations and small business.